Innovation management Master study program

Innovation management is an area within the discipline of management, which has been developing very dynamically over the years. Issues of economic innovation have become an integral part of business activity and are expressed not only by the search for innovative products, new business models, but also by the steadily growing R&D budgets.

If You are looking for the answers to the questions like:

  • What do users think about Your web site?
  • What Internet tools are best for Your company development?
  • How to monitor Your Internet strategy?
  • How to effectively arrange commercial space in Your store?
  • How to introduce new products based on Internet technolologies?

Look no more! You will find them right here!

Choose Innovation Management and take advantage of opportunities we have created especially for You. Participate in courses that will be carried out in specially designed for the programme laboratories: Eye-tracking Research Laboratory and Marketing Supported Innovation Process Laboratory. Have access to the latest technology and software.

Our labs

ConsumerLab

Take advantage of our professional neuromarketing equipment like EEG and Eye tracker. Learn how to effectively arrange commercial space in Your store and what customers think about Your products.

ShopLab

Take advantage of our professional neuromarketing equipment like EEG and Eye tracker. Learn how to effectively arrange commercial space in Your store and what customers think about Your products.

Find work as

E-commerce manager
E-marketing manager
Social media coordinator
R&D manager
Project manager
Brand manager
R&D Department employee
Digital marketing manager
Product manager
Data analytics manager
Business development manager
Or...simply... START YOUR OWN BUSINESS

Be innovative - do not hesitate, join us today and have tommorrow at Your fingertips!

Contact

Agata Maćków-Wojciechowska,

Head of the International Relations Office PhD
e-mail: agata.mackow@ue.poznan.pl
Phone: +48 61 856 94 37 (room 224A)